I do advocate periodic cheat meals, but never for the first meal of the day. Research proves that breakfast is the most important meal of the day when it comes to setting the pace for blood sugar levels. I want my clients to satisfy cravings, but at the same time I want to minimize the damage and prevent body fat accumulation. Take Alpha Omega before and after any cheat meal and you will keep blood sugar levels under control which will minimize body fat accumulation. It is not a fat blocker as that concept is a scam, but the concept is somewhat similar.
But in today's unenlightened "believe everything you hear" age this most effective and proven approach, for some strange reason, does not seem to attract much interest. This is no more obvious when one witnesses the "technological" revolution that is happening within the fitness industry, where a newer even more ridiculous gadget compared to the one that preceded it promises to build you the body of your dreams, with little effort on your part, "in 30 days or your money back"; where a machine that does most of the work for you is touted as a suitable replacement for actually applying a modicum of effort.